“Parents don’t have the time to measure out exactly three ounces of chicken or to look up how much rice or broccoli is in a serving,” First lady Michelle Obama said today at the unveiling of the MyPlate campaign.
What’s different? More fruits and veggies (half a plate), less meat (which has been renamed “protein”). “We hope this will lead to the behavior changes, which is really what we need,” said the USDA’s deputy director of the Center for Nutrition Policy and Promotion, Robert C. Post.
The MyPlate website offers a look back [pdf] at the various incarnations of the USDA’s food guide graphics.
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